P&G has acquired Walker & Co. — an Indie company founded in 2013 by Tristan Walker, with the mission of making health and beauty products that better serve the specific needs of people of color. Walker will remain the company’s CEO.

Walker & Co. first launched Bevel shaving products for men, and later, Form, a line of hair products for women, both shown above. 

Within the first half of 2019, Walker and his current team of 15 employees will relocate from Silicon Valley to Atlanta, and will continue working on Bevel and Form as a wholly owned subsidiary of P&G. Walker will report to Alex Keith, president of P&G’s global haircare and beauty business, which is headquartered in Cincinnati.

Walker says, “While I am thankful for what Silicon Valley has afforded me, this is the right move for the company, and on behalf of the people that we serve.”

He continues, “When I started Walker & Company Brands, I set out to build a company that would meet the health and beauty needs of people of color on a global scale. Having access to P&G’s outstanding technology, capabilities and expertise helps us to further realize that vision, giving us the power to scale and bring new products to people of color, while staying true to our mission and continuing to nurture the loyal community we’ve worked hard to build.”

Alex Keith, CEO of P&G Beauty, adds, “The combination of Walker & Company’s deep consumer understanding, authentic connection to its community and unique, highly customized products and P&G’s highly-skilled and experienced people, resources, technical capabilities and global scale will allow us to further improve the lives of the world’s multicultural consumers.”

The merger will grow P&G’s multicultural business and accelerate growth for Walker & Company’s existing brands, as well fuel the development of additional products designed for the specific needs of people of color.

While the financial terms of the deal were not disclosed.

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